Gavras, the man behind your favorite video

Romain Gavras breaks down his astounding Jamie xx video | Dazed

Gavras started making music videos after becoming frustrated with short films. “Nobody gives a shit about short films,” he says bluntly, “You do a short film circuit and it’s the most depressing thing.” His breakthrough came when he immersed himself the nascent European electro scene of the late 2000s, making music videos starting with DJ Mehdi’s “Signatune” in 2007. Here, he learnt to show a lot while using very little. “When I really started in 2007, we did it for very, very small money,” he says, “Now there’s been a comeback.” If he gets £100,000 for a film, he’ll want it to look like it cost £300,000 – which is why “Gosh” looks like it cost a million bucks.